The way users access the internet has changed drastically in the past 5 years. We once waited until we were home, turned on the computer and explored the net through our laptops and desktops. Now with mobile devices becoming the preferred way to connect, computers are sitting in waiting. Many users have already made the change from conventional computing to mobile computing and never lay a finger on a keyboard. For businesses and websites this has created a need for change. Taking your site mobile is now a necessity, and here are 5 beneficial reasons why.
Access from Anywhere:
If you want to reach more people in more places, your site needs to go mobile. Even with the increasing speed of mobile networks, conventional sites are slow to load and sometimes won’t load at all. By taking your site mobile you are able to reach those users who access the internet through mobile devices from wherever they are at the moment.
Mobile websites are increasing in popularity, and those sites with accessible mobile sites are seeing the increase in traffic and marketability. Many users won’t take the time to load a site that isn’t mobile friendly. This makes marketing to mobile users hard and nearly impossible. By creating an intuitive site for mobile users you can market your products and services to a new community of internet users that you were unable to reach prior.
Many sites use creating a mobile version of their site as a reason to try a fresh new design. This can be an easy way to create a new look and feel for your site and your company. The designs of mobile sites are clean, clutter free, and fast loading. With use of HTML5, these sites offer all the information your conventional site offers with the ease of loading faster and more cleanly. With limited memory of smartphones, you are given the opportunity to see the slimmer version of your current site.
By creating a mobile website for smartphone users, you open yourself up to more keywords and SEO marketing strategies. This will allow you to increase your current marketing plan to include mobile users. You can add the popular keywords such as “mobile” to your already successful SEO strategy. Along with this is the opportunity to offer special discounts and promotions to those mobile users accessing your site from their devices and drive traffic, in turn, increasing your sites popularity.
Preparation for the Future:
The future is already here; mobile computing. With the increasing sales of smartphones and tablets, mobile computing will ultimately replace conventional methods of getting things done. If you are behind the times and don’t have a mobile version of your site, you may want to start now before you are completely left behind. The use of mobile devices to access the internet is not going to change.
Mobile browsing has become a preferred method of accessing the internet and working while on the go. If your company is trying to reach the customers in the mobile market, now is the time to take your site mobile. If you have been waiting to see if the mobile internet use is just a fad, the wait is over, mobile internet is here to stay. Take the time to create a new site and reach those users that were far out of reach before.
This is a guest post by Stephanie Sanders, She is a mobile communications consultant who writes for mobilephones.org.uk, a site which offers a large selection of cheap mobile phones with many unique plans.